KEY STAT: +33% ROAS over other paid media platforms

‍WHO: Amparo Gil, Former Global Head of Performance Marketing at The Body Shop

‍BACKGROUND:

For nearly 50 years, The Body Shop has been a beloved British staple in the cosmetics, skin care, and fragrance industries. With a particular focus on crafting products “inspired by nature,” the brand was able to expand to over 3,000 stores across 66 different countries.

Amparo Gil, the former global head of performance marketing at The Body Shop, joined the company in 2021 to build out a global in-house team of search and performance marketers to oversee PPC and SEO activations across the UK, EMEA, NA, and APAC. She quickly rose the ranks and was put in charge of all paid social, PPC, SEO, display, programmatic, affiliate, and influencer advertising for the brand.

‍CHALLENGE:

One of Gil’s major initiatives during her tenure at The Body Shop was defining their cross-channel digital marketing vision and translating that into digital transformation projects and an innovative testing roadmap to drive incremental growth and revenue for the brand.

This mission necessitated a need to explore innovative search advertising alternatives outside of legacy search engines to expand The Body Shop’s global reach, particularly in the US, and unlock incremental revenue globally as the brand struggled with diminishing returns from the likes of Google and Bing. Fortunately, adMarketplace was there to help Gil fulfill this mission.

‍OUTCOME:

“adMarketplace is an absolute game-changer for anyone seeking to expand their reach and maximize performance across digital advertising channels,” Gil said. “Their platform offers a seamless avenue to connect with new audiences beyond traditional giants like Google, providing scalable opportunities for growth and engagement.” 

That scalability proved to be a crucial competitive advantage for Gil and The Body Shop, as adMarketplace enabled her team to grow performance across multiple markets and paid channels effortlessly. With unique, exclusive media opportunities across privacy browsers like Firefox and buy now, pay later (BNPL) apps, Gil leveraged adMarketplace’s innovative media solutions to target local and global audiences based on intent and ensure the brand’s messaging reached the right audiences wherever they were located.

“With a staggering 33% higher return on investment compared to other paid platforms, adMarketplace delivered results that exceeded our expectations,” Gil said. “We were able to reach new audiences in a way that maximized the value of every advertising pound we spent.”

As if the innovation, scalability, and incrementality that adMarketplace provided to Gil wasn’t enough, the cherry on top for her and her team was our white-gloved, managed service. At adMarketplace, we strive to build forever partnerships with our clients. From campaign setup through launch and beyond, we staff each account with a full support team to provide everything from media planning, optimizations, insights, reporting, measurement solutions, and recommendations to continuously deliver wins.

“What sets adMarketplace apart is not only their impressive ROI but the personalized support provided by their team,” Gil noted. “From weekly reporting to continuous improvement strategies, they go above and beyond to ensure that every campaign achieves its full potential.”

When asked what search and performance marketers can do to take their campaigns to the next level, Gil lauded adMarketplace for its cutting-edge technology, ability to reach new audiences, scale performance across global markets, and deliver exceptional ROI. 

Or simply put in her own words: “With their team by your side, you can trust that your campaigns will not only succeed but thrive in today’s competitive digital landscape.”