adMarketplace | Search Antitrust

Stay Tuned — Remedy Announcement Expected August 2025

Landmark Antitrust Decision to Usher in New Era for Search Advertising

Adam J. Epstein (right) offering testimony to Judge Amit Mehta (center) and DOJ Plaintiff David E. Dahlquist (left) on search syndication during the US v. Google antitrust remedy trial hearing on April 28, 2025.

Amicus Brief
7/11/25

adMarketplace filed an amicus brief post closing arguments to advocate for wide-ranging competition regarding a potential remedy forcing Google to syndicate its search advertising results.

Read adMarketplace’s Amicus Brief

Remedy Considerations
9/11/24

adMarketplace authored a memo proposing a set of effective remedies to restore competition to search markets Google has monopolized.

adMarketplace Remedy Considerations

US v. Google Ruling
8/05/24

Judge Mehta’s official ruling in the US v. Google trial states in no uncertain terms that Google is a monopolist, violating Section 2 of the Sherman Act.

US v. Google Search Antitrust Decision

Next Gen Search: GenAI + Syndication

adMarketplace maps out how Search Syndication + GenAI will promote competition among search results and ad providers.

View our search syndication maps

The Ideal Future of Native Search Post-Remedy

"Search syndication can provide a bridge until a new search engine can become fully independent."

Jesse Adkins (via deposition)

Director of Product Management, Google

US v. Google Remedy Considerations

On August 5, 2024, the Court in US v. Google (aka the “Google Search” antitrust case) found Google liable under Section 2 of the Sherman Act. The case has entered the remedy phase where the Court will determine the appropriate remedy to address the impact of Google’s monopolization of the search market.

Download Sept 2024 Remedy Memo

Read the Search Antitrust Ruling