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Landmark Antitrust Decision to Usher in New Era for Search Advertising
US v. Google Remedy Considerations
On August 5, 2024, the Court in US v. Google (aka the “Google Search” antitrust case) found Google liable under Section 2 of the Sherman Act. The case has entered the remedy phase where the Court will determine the appropriate remedy to address the impact of Google’s monopolization of the search market.