The State of Search in 2025

Next-Gen Consumers Increasingly Prefer Native Search Experiences

Consumers aren't just searching differently; they're searching everywhere all at once. No longer solely reliant on traditional search engines to find products and brands, consumers are instead embracing native search experiences across BNPL apps, editorial sites, and alternative browsers.

For marketers and advertisers, the message is clear: understanding these shifts and diversifying your search strategy to meet consumers where they are is critical to capture consumer intent and engagement, win market share, and stay competitive in 2025 and beyond.