The premier search advertising event
IMPACT-2024 LOGO
Redefine new possibilities in search advertising.

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Date:
Sept. 17-18, 2024
Location:
New York, NY
Schedule

Agenda

We're looking forward to seeing you.
Welcome Reception
6:00–8:00 PM Est.
Tuesday, Sept. 17th
Conference Check-in
8:00 AM Est.
Wednesday, Sept. 18th
(Breakfast will be served)
IMPACT Conference
More sessions coming soon
  • Fireside Chat with Nate Silver: Utilizing Data Insights for Predictability & Decisioning
  • Consumer Search Journey: Finding Volume & Value on the Open Web
  • Impact of Google Antitrust Ruling on Search Media
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SEARCH INNOVATION

TRANSPARENCY

ANTITRUST

CONSUMER JOURNEY

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Speakers

Jason Hartley

Head of Media Innovation and Trust
PMG
Linkedin

With nearly 20 years of experience, Jason is a key member of PMG’s Center of Excellence, where he consults on media strategies for clients such as Nike, Kohler, and Best Western. He also leads PMG’s efforts on privacy matters. In addition to his work at PMG, Jason serves on the ANA Ethics Policy Committee, contributing to their Ethics Code of Marketing, particularly in the areas of innovation and AI.

Ron Schnell

Managing Director
Berkeley Research Group
Linkedin

Ron Schnell is a tech veteran with over 40 years of experience. He started as a programmer for major companies like Bell Labs and Sun Microsystems. He also founded and sold startups, most notably MailCall.com. He played a key role in enforcing a court order against Microsoft as CEO of The Technical Committee. Beyond development, he is known for creating the widely installed game "Dunnet" and is a sought-after expert witness in high-profile cases.

Morgan Chemij

Senior Director of Marketing and Global UX
HP
Linkedin

Morgan Chemij serves as Senior Director of Marketing and Global UX at HP.com. At HP, he oversees Acquisition and Retention marketing for HP’s US ecommerce division as well as UX across HPs 27 global stores. Prior to that, he oversaw e-commerce marketing at FTD brands– before which he spent many years agency side at iCrossing and Wunderman Thompson creating best-in-class search and digital innovations for the likes of American Express, American Airlines, Disney, FedEx, Citibank, Land Rover and countless others.

FAQs