The premier search advertising event
IMPACT-2024 LOGO
Redefine new possibilities in search advertising.

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Date:
Sept. 17-18, 2024
Location:
New York, NY
Schedule

Agenda

We're looking forward to seeing you.
Welcome Reception
6:00–8:00 PM Est.
Tuesday, Sept. 17th
Conference Check-in
8:00 AM Est.
Wednesday, Sept. 18th
(Breakfast will be served)
IMPACT Conference
See session scheduling
  • Fireside Chat with Kara Swisher: Utilizing Data Insights for Predictability & Decisioning
  • Consumer Search Journey: Finding Volume & Value on the Open Web
  • Impact of Google Antitrust Ruling on Search Media
Evening
Reception:
6:00 PM Est.
Wednesday, Sept. 18th
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Get Inspired

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Schedule

Sessions

Get inspired.
9:00AM
Welcome & Introduction
9:20AM
Fireside Live Podcast + Q&A: Kara Swisher
Meet & Greet, Book Signing
10:45AM
Consumer Discovery on the Open Web
11:25AM
Being relevant in a world of Algos, AI & Packaging
12:15PM
Lunch
1:15PM
Antitrust update, Remedy & Ramifications
2:15PM
Measuring media Value transparently
3:10PM
AI's Impact on media buying & execution
4:05PM
family feud: brand vs. agency
passed beverages
4:35PM
closing remarks
5:00PM
Shuttle departs to standard hotel
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SEARCH INNOVATION

TRANSPARENCY

ANTITRUST

CONSUMER JOURNEY

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Speakers

Alan Boughen

SVP, Global Head of Paid Search
Global Investment at Omnicom Media Group
Linkedin

As the SVP and Global Head of Paid Search at Omnicom Media Group, Alan leads a $2.5 billion global Paid Search operation, setting the strategic vision and managing a 1,200+ specialist team across 67 markets. He serves as the senior contact for OMG's top Paid Search clients like Apple, Volkswagen, and PepsiCo, while overseeing the company's partnerships with industry leaders including Google, Microsoft, and Adobe to drive innovation in this critical digital marketing discipline.

Carolyn O'Hara

Senior Director of Product
Mozilla
Linkedin

Carolyn is a seasoned product leader with a background in digital media and content strategy. As Senior Director of Product at Mozilla, she oversees New Tab, Content Products, and Growth for Firefox. Previously, she led Pocket's global content recommendations strategy, expanding the product to multiple markets and launching new business lines. Carolyn has a strong track record of balancing business and user objectives and has worked closely with ad product and ad sales teams.

Jason Hartley

Head of Media Innovation and Trust
PMG
Linkedin

With nearly 20 years of experience, Jason is a key member of PMG’s Center of Excellence, where he consults on media strategies for clients such as Nike, Kohler, and Best Western. He also leads PMG’s efforts on privacy matters. In addition to his work at PMG, Jason serves on the ANA Ethics Policy Committee, contributing to their Ethics Code of Marketing, particularly in the areas of innovation and AI.

Kevin Hartman

Former Chief Analytics Strategist at Google
Linkedin

Kevin Hartman is a renowned marketing expert and educator. With a distinguished career spanning Google, FCB, and his own ventures, he has become a leading authority on digital marketing analytics. Hartman's expertise lies in bridging the gap between data-driven insights and creative strategy, helping organizations develop effective marketing campaigns. As a thought leader and educator, he has authored influential works and contributed significantly to the field of digital marketing analytics.

Lauren M. Weinstein

Partner
MoloLamken LLP
Linkedin

Lauren Weinstein is an expert in antitrust litigation with extensive experience in business disputes across state and federal courts. As a Special State Attorney General, she played a key role in the $800 million settlement in the In re Google Play Store Antitrust Litigation. Recognized by Chambers and Partners as a rising star in antitrust law, she has also served as co-chair of the ABA Section of Litigation’s Antitrust Litigation Committee and frequently writes and speaks on antitrust issues.

Michael Finnerty

SVP Global Services
TransUnion Marketing Solutions
Linkedin

Mike leads the Services team for TransUnion’s Marketing Solutions, partnering with the world’s largest brands, agencies and platforms for Marketing Identity, Audience & Measurement capabilities

Michael Sondak

SVP Head of Search, North America
Omnicom Media Group
Linkedin

Michael Sondak is the Senior Vice President, Head of Search for North America the Omnicom Media Group where he is focused on the growth of the search through evolving search capabilities, talent development, and new business. Previous to this Omnicom, Michael has spent 13 years at Google. In his most recent role, he was responsible for Agency sales and account management for the Search Ads 360 platform. In this capacity, he developed global products and solutions, many of which are used by agencies today. Michael is from the NYC area, and currently lives on Long Island with his wife and two kids.

Morgan Chemij

Senior Director of Marketing and Global UX
HP
Linkedin

Morgan Chemij serves as Senior Director of Marketing and Global UX at HP.com. At HP, he oversees Acquisition and Retention marketing for HP’s US ecommerce division as well as UX across HPs 27 global stores. Prior to that, he oversaw e-commerce marketing at FTD brands– before which he spent many years agency side at iCrossing and Wunderman Thompson creating best-in-class search and digital innovations for the likes of American Express, American Airlines, Disney, FedEx, Citibank, Land Rover and countless others.

Nate Knox

Head of Paid Search
T-Mobile
Linkedin

Nate Knox is the head of paid search at T-Mobile, overseeing the team, the budget, the strategy, and execution of all things paid search for the enterprise. He also leads partnerships with Google, Microsoft, and the favorite partner we all share AdMarketplace - driving innovation, partnership, and the use of (or lack of) AI in our critical field. Prior to joining T-Mobile, Nate led paid media at 3M across all major markets globally and spent many years agency-side leading performance media teams on clients including Subaru, Bissell Vacuums, Jack Link's, and many more.

Ron Schnell

Managing Director
Berkeley Research Group
Linkedin

Ron Schnell is a tech veteran with over 40 years of experience. He started as a programmer for major companies like Bell Labs and Sun Microsystems. He also founded and sold startups, most notably MailCall.com. He played a key role in enforcing a court order against Microsoft as CEO of The Technical Committee. Beyond development, he is known for creating the widely installed game "Dunnet" and is a sought-after expert witness in high-profile cases.

Sumit Sharma

Independent Economist and Advocate
Linkedin

Sumit Sharma is an applied economist and advocate with experience across regulatory, competition and sectoral policies covering the US, UK, Europe, and other jurisdictions. He has advised both governments and companies on strategy, policy design, and investment matters. His broad experience includes expert advisory work as a consultant for Oxera and NERA, in-house for Three UK, and recently as the lead policy advocate for Consumer Reports advancing pro-competitive policies

Brands

FAQs