Accurate Measurement Proved Media Value of Financing Apps for Ulta

WHO: Major Beauty Retailer 

OBSERVATION: Campaign CVR was much lower than expected while the average order value aligned with expectations.

STRATEGY: adMarketplace partnered with the brand’s analytics team to conduct an end-to-end conversion path evaluation, revealing first-party tracking issues that led to high add-to-cart with low purchase attribution.

OUTCOME: A transparent data exchange between partners led to the resolution of conversion tracking issues and allowed for accurate attribution of orders and revenue.

18x Increase in Attributed Orders After Data Sharing

7x Increase in ROAS After Data Sharing