Welcome to Native Search: A Modern Approach to Consumer Discovery

Between rising media costs and diminishing returns on legacy platforms, marketers face a growing challenge: how to find scalable performance without sacrificing control or relevance.

Legacy search engines have long shaped how consumers discover new products and how advertisers reach them. But this one-size-fits-all model often forces users through the same rigid experience, regardless of where or how they search. That leads to frustrated consumers, higher acquisition costs, and reduced performance for brands.

Native search provides a more flexible and relevant approach. It exists outside of the legacy SERP and reflects how a growing number of today’s consumers search and shop online.

To better illustrate how native search addresses today’s search advertising challenges, we developed a short video highlighting how the channel works in practice. Take a moment to see it in action, then continue reading to explore the strategy behind this growing channel.

Native Search: Built for Today’s Consumer Journey

Search is no longer confined to just the search bar. Instead, consumers are looking for answers within the apps, browsers, and sites they're already using to discover products.

Native search is built for this behavior. Instead of redirecting users to a traditional SERP, it surfaces relevant ads within the platforms where people are already searching. These ads match the look and feel of the experience, creating a seamless, intuitive path to discovery that is native to the environment.

adMarketplace: The Native Search Advantage

At adMarketplace, we connect advertisers to millions of consumers through exclusive, high-quality placements across a growing network of browsers, apps, and editorial sites. 

These placements appear in real-time during moments of high buying intent, delivering relevant results that shorten the path to purchase. Through this, advertisers gain greater control, increased transparency, and the ability to optimize towards stronger ROAS performance.

For publishers, native search opens up new opportunities to monetize intent without compromising user experience. By surfacing more relevant ads within search environments they control, publishers see improved engagement, increased yield, and long-term user value.

The Future of Search Starts Here

With 61% of shoppers now beginning their journey outside of legacy search engines, native search has become an essential channel for driving product discovery and consumer engagement.

Built on over two decades of intent-based search innovation, adMarketplace’s native search solutions are designed to meet this shift—delivering performance, transparency, and efficiency at scale.

For brands seeking more control, better outcomes, and a future-proof strategy, native search isn’t just the next step. It’s your competitive advantage.

Ready to join the native search evolution? Partner with adMarketplace today to upgrade your performance marketing strategy and unlock new value across your media investments today.