A Peek Under the Hood of adMarketplace’s Internal Auction Dynamic

Choosing which performance marketing channels to allocate budget and resources to can be a daunting and overwhelming task. With so many options available, it can be difficult to narrow down which channels will perform best for your brand — let alone where you should even start.

At adMarketplace, we pride ourselves on transparency. To that end, we created a short video that illustrates how our internal ad auction dynamic works. Take a look for yourself and then read on for the major takeaways.

Inside adMarketplace’s Internal Ad Auction

Our internal Demand Side Platform (DSP) assures every advertiser in our network gets the opportunity to showcase their ads across our premiere publisher partners. Ads are placed in our exclusive, dedicated media placements based on an auction-like process that balances two core levers:

1. Expected Yield = Calculated as the product of expected cost-per-click (CPC) and expected click-through rate (CTR)
2. Target Efficiency = An advertiser-defined target designed to manage campaign spend to achieve incremental outcomes

Driven by your customers’ intent and real-time signals — including location, time of day, and device type — our ad auction leverages machine learning technology to predict your brand’s performance to set bids that help you optimize your campaigns to achieve maximum revenue and efficiency.

How Our Ad Auction Is Won

As your target efficiency increases, you secure more placements which results in an incremental increase in volume. A limit is reached when all available supply at the current efficiency level is utilized. 

We continuously fine-tune your bids to deliver stronger performance while updating your predicted CTR hourly to optimize ad placements and reinvest your spend toward placements where intent signals are strongest.

‍adMarketplace’s Auction Advantage: Customization & Robust Supply

Through our exclusive partnerships with top publishers across leading internet browsers, shopping apps, and editorial sites, we deliver clicks that convert and impressions that count — unlocking high-performing placements you can’t access anywhere else. Two of our standout features include:

1. Advanced Customization for Better Conversions: Our auction dynamic rewards advertisers who optimize their bids and customize their creatives for placement-specific performance. This increases the likelihood of your ads converting your target consumers.

2. Diverse Supply & Continuous Supply Growth: Our publisher network is constantly expanding with exclusive placements, offering access to distinct audience types and consumer intent. This creates a dynamic, diverse network for advertisers to expand their reach among consumers.

The result? Increased efficiency and better long-term ROAS performance for your brand. 

Explore our native search solutions today and see how you can best leverage our auction dynamic to win the bid and outpace your competitors.