adMarketplace Helped Etsy Drive Lift in New Consumers

CHALLENGE: After a successful test campaign in 2022, a leading Ecommerce platform tasked adMarketplace with efficiently driving incremental revenue and orders outside legacy search engines. 

STRATEGY: Increased investment allowed adMarketplace to scale across using the full suite of media solutions. The campaign unlocked additional high-value placements on leading privacy browsers and financing apps. 

OUTCOME: As the campaigns expanded, adMarketplace
not only continued to achieve the ROAS target, but also captured new consumers month-over-month - resulting in a larger average order value.

3x Higher New Consumer AOV vs Existing Consumer AOV