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Drive greater efficiency and performance at scale this holiday season with intent-driven holiday advertising search campaigns powered by adMarketplace.
Dustin McManus
As consumer data privacy awareness grows, advertisers must be mindful of data collection and privacy. Here's how brands can best navigate these tricky waters.
What is search intent? Only an advertiser's best weapon. Learn all about consumer intent and why leveraging it can improve your ad targeting and performance.
Learn how to adapt your search strategy to encompass a shift in consumer search behavior from keyword queries toward visual and conversational search.
Discover how the growing role of ML & AI in search advertising is creating a more targeted, personalized search experience for consumers.
Aqssa Mohammad
Bone up on the rise of zero-click search and the growing prominence of featured snippets in today's search advertising landscape.
Navigate the evolving digital consumer journey by adopting an omnichannel approach to search & varied measurement methodologies.
Are you ready for Holiday 2022?
Michael Lin
“When times are good you should advertise, when times are bad, you must advertise”
Vaccinations across the US are bringing eased restrictions to the travel industry, which experienced its most turbulent year in decades.
Mayla Wang
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